List of products by brand Alessandro International

Alessandro International, founded in 1989 by Silvia Troska in Düsseldorf, is a leading innovator in professional nail cosmetics with a focus on hands, nails, and feet. As the world's first brand to develop acid-free gels, Alessandro revolutionized the market. Since 2022 part of the Wilde Group, the brand offers high-quality, often vegan products such as Striplac Peel or Soak (peel-off UV nail polish), Hybrid Gel Polish, classic nail polishes in 99 shades, as well as nourishing hand and foot creams. With revolutionary innovations, trendy collections, and a flair for runway looks, Alessandro creates durable, nail-protecting results for professionals in over 30,000 salons worldwide and ambitious home users. The mission “Beautiful nails for everyone” combines European-made quality with international style and sustainable care.

Alessandro International stands for pioneering spirit and the highest quality in nail cosmetics, evolving since its founding into a global love brand. The story began in 1989 in Düsseldorf when Silvia Troska – inspired by trips to the USA where she discovered acrylic nail extensions – founded her own company. Starting with a nail studio, she recognized the need for comprehensive manicure products and developed separate lines for different skin and nail types. A milestone was the world's first development of acid-free gels, which protect the natural nail structure while offering longer durability. Alessandro quickly grew into an international company with distribution in over 60 countries, its own subsidiaries in Europe, and a production center in Austria. Until 2022 it belonged to Wilh. Werhahn KG before being acquired by the Wilde Group – a family-run cosmetics company with roots in dental technology. This integration strengthens innovative power and opens new synergies in the retail market. Today, Alessandro produces largely in Europe (much in Germany and Austria), with a focus on vegan, high-quality formulas and dermatological compatibility.

The brand philosophy revolves around “Beautiful nails for everyone”: Alessandro democratizes professional nail care by offering products for salons and home use. The iconic peacock in the logo symbolizes the unique success story – shaped by revolutionary innovations, trend awareness, and international style. Regular collections draw inspiration from runway trends, while patents and world firsts underline market leadership. Over 30,000 nail studios and spas worldwide rely on Alessandro, which convinces through training, tailored concepts, and excellent service.

At the core of the assortment are innovative nail products, structured into modeling, color, and care. Striplac Peel or Soak is a highlight: The peel-off UV nail polish lasts up to three weeks, dries under LED lamp in seconds, and can be removed residue-free by peeling or with Soak-Off Liquid – ideal for sensitive nails without acetone damage. Hybrid Gel Polish systems provide brilliant colors with high coverage and shine. Classic nail polishes are 100% vegan, highly pigmented, and available in 99 exclusive shades, perfect for flawless coverage without LED. Gels like acid-free building systems enable extensions and corrections that protect and strengthen the nail plate.

Care products complete the range: Hand creams with luxurious textures and scents (e.g., with shea butter and vitamins), foot care with refreshing formulas against dryness, as well as nail oils and serums for regeneration. Special lines address issues like brittle nails or dry skin, using natural ingredients for deep moisture and protection.

Alessandro emphasizes scientific excellence: Formulas with high bioavailability minimize damage, promote healthy growth, and offer antimicrobial effects. Many products are vegan, free from harmful additives, and dermatologically tested. Seasonal tips: Rich creams in winter against brittleness, light polishes in summer for freshness. Application routines include thorough preparation and regular care for salon-like results.

Customers appreciate the reliability: Over 90% report more durable nails, brilliant shine, and easy handling. Trend collections like autumn/winter looks inspire fashion fans. Sets and starter kits facilitate entry, bundles combine polish, care, and tools. Freshly produced in Europe, they guarantee the highest quality and freshness.

Overall, Alessandro has combined pioneering work with modern trendsetting since 1989. From Silvia Troska's vision to integration into the Wilde Group, the brand remains a pioneer – for beautiful, healthy nails without compromises. With a focus on innovation, sustainability, and customer dialogue, Alessandro inspires professionals and end consumers worldwide and sets standards in the beauty industry.