Brands
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Alessandro International, founded in 1989 by Silvia Troska in Düsseldorf, is a leading innovator in professional nail cosmetics with a focus on hands, nails, and feet. As the world's first brand to develop acid-free gels, Alessandro revolutionized the market. Since 2022 part of the Wilde Group, the brand offers high-quality, often vegan products such as Striplac Peel or Soak (peel-off UV nail polish), Hybrid Gel Polish, classic nail polishes in 99 shades, as well as nourishing hand and foot creams. With revolutionary innovations, trendy collections, and a flair for runway looks, Alessandro creates durable, nail-protecting results for professionals in over 30,000 salons worldwide and ambitious home users. The mission “Beautiful nails for everyone” combines European-made quality with international style and sustainable care.
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Apis Natural Cosmetics is a Polish manufacturer specializing in professional natural cosmetics for beauty salons, cosmetic clinics, and SPAs, bringing over 35 years of experience. Founded more than three decades ago, the company combines natural ingredients with modern technology to develop innovative care products for rejuvenation and biorevitalization of face and body. Key lines include Retail Products for face, body, and hair care; Expert Med Care for aesthetic medicine; Professional Products such as makeup removers and peelings; Advanced Skin Care with innovative active ingredients; scented products with global fragrance inspirations; as well as Home TerApis to extend salon results. With over 400 products manufactured in Poland, Apis emphasizes high quality, natural compositions, and expert support, aimed at professionals and private users seeking multidimensional skin effects.
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Gustav Baehr GmbH, founded in 1949 by merchant Gustav Baehr in Waiblingen, is a traditional family-owned company with over 75 years of expertise in podiatry and foot care. As a leading wholesaler in Germany, the company offers high-quality products for professional foot care, cosmetics, wellness, and nail design. Well-known in-house brands such as PediBaehr include care creams, balms, sprays, and ampoules with natural ingredients for healthy feet, along with precise instruments like pliers, milling tools, and devices (e.g., BAEHR TEC A2000). The range is complemented by modern wet and dry technique equipment, disinfectants, and accessories. With a focus on quality, hygiene, and innovation – made in Germany – Baehr supports podiatrists, cosmeticians, and salons in providing customers with healthier and more beautiful feet. The company employs around 135 staff at locations in Waiblingen and Hamburg.
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LCN, founded in 1985 by Wilde Cosmetics GmbH as a pioneer in light-cured nail products, stands for innovative professional cosmetics from Germany with a focus on nails, hands, and feet. The brand draws on expertise from over 100 years of research (roots in dental technology since 1914) and offers high-quality, often vegan and HEMA-free formulas. Core products include WOW Hybrid Gel Polish (2-step system without lamp), Recolution UV-Colour Polish, Super Gel 3-in-1, Bondique Black Diamond building gel, as well as Nail Shots for care. Complemented by hand and foot creams, Pedi Polish, and WILDE-PEDIQUE for toenail correction. With in-house research and development in Germany, LCN creates durable, health-promoting products that protect the nail structure and enable studio-like results – ideal for professionals and ambitious home users.
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Monteil, founded in 1936 by the French fashion designer and cosmetics pioneer Germaine Monteil in New York, stands for innovative active ingredient cosmetics with a focus on skin health. As part of the Wilde Group, the brand is now 100% produced in Germany and offers highly effective, vegan products based on decades of skin research. Core lines include ÉLIXIR MÉTAMORPHOSE with Retinol Drops and Vitamin C Serum for radiant skin, ACTI-VITA with Gold ProCGen for gentle care, FEEL SATIN for firming effects, and HYDRO CELL for intense moisture. These formulas use concentrated ingredients without microplastics or harsh preservatives to address individual needs in all life stages. With visible results like smoother skin and reduced wrinkles, Monteil combines tradition and modern science for sustainable, effective care routines.
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The skinmade GmbH, founded in 2018 as a spin-off of the Fraunhofer Institute for Manufacturing Engineering and Automation (IPA) by Viktor Balzer and Dr. Lars Rüther, is revolutionizing skincare through personalized products. Based on over ten years of research at the Fraunhofer Institute and in collaboration with Dermatest, skinmade develops individual care concepts grounded in precise skin analyses. Core products include customized cleansers like the Clean & Care Oil and Foam, serums as problem solvers for dryness, wrinkles, or redness, as well as sun protection like the Protect & Care Sun Fluid. These vegan, cruelty-free formulas utilize highly effective ingredients with high bioavailability to strengthen the skin barrier and address specific needs. With a focus on sustainability and science, fresh, Germany-produced skincare products emerge that deliver visible results such as smoother skin and reduced wrinkles.
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Victoria Vynn, a Polish brand for professional nail styling products, stands for innovative formulas and the highest quality in manicures. Founded with a focus on Polish production, the company emphasizes research and testing for durable, user-friendly products. Core lines include hybrid gels like GEL POLISH in trendy colors (e.g., Earl Grey-t, Dark Couture), Pure Creamy Hybrid for creamy effects, as well as building gels with glass fibers for strengthening. Hybrid systems in sets offer complete solutions for manicures, including bases, tops, and prep products. Care products from the Senso line, such as creams and oils, provide moisture and softness. Accessories like mills, scissors, and brushes complement the range. These vegan-friendly products promise salon-like results at home, with a focus on durability, easy application, and visible effects like smooth, strong nails. The blog shares tips on trends and techniques to inspire users.